Get a $5 check for using remote deposit: Numerica Credit Union

Thanks to the FinancialBrand  we have many details about the RDC promotion from Numerica Credit Union.

"Having trouble getting customers to use mobile check deposit? Numerica Credit Union found a relevant and elegant solution: handing out $5 checks to those members willing to give the service a whirl.
Once users accepted the $5 check to test out the application, "they not only learned how easy it was to deposit a check using their mobile device, but the $5 was theirs to keep," said Heidi Curnow, Marketing Manager at Numerica.
The $1.2 billion Numerica allocated around $100,000 to promote mobile banking and "remote deposit capture"(RDC). That’s about 5% of the credit union’s total annual marketing budget.

For these live demonstrations, Numerica constructed an 11’ x 9’ booth complete with TV screens, allowing them to showcase remote deposits in action (among other mobile banking features). Dubbed the "Mobile Experience", the booth travels to busy locations around Washington state : like sports venues, college campuses and home and garden shows.

Since launching on September 1, Numerica reports $839,000 in total mobile deposits drawn from 2,400 checks. In just the first two months following the debut of the newly enhanced mobile banking experience, the 90,000 member credit union had added nearly 1,000 new mobile users who deposited 1,500 checks worth $540,000."