dimanche 4 novembre 2012

Text message donation round: Obama is the winner

Thanks to the Huffingtonpost and Roll Call Reports : "According to Federal Election Commission records, Obama's campaign reported paying $84,655 in fees to m-Qube Group, which manages the new text-to-donate programs of both candidates. Romney's campaign reported paying $1,152. " Payvia is the commercial brand of m-Qube Group.  If we estimate at $ 10 each donation, and the fees of m-Qube at 33%, we have a minimum of  84,655*10*3 = 2,539,650 USD collected for Obama team via SMS. We can partly explain that Romney started later than Obama the text message donations.
And the SMS is not enough to explain the gap between Obama and Romney on general donations, but it is a good game for Obama.

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