Voici deux enseignements de cette étude (dont les données de contexte ne sont pas explicitées) :
Myth - Mobile payment users are just a bunch of 12 year olds using their parent’s cell phones to make payments.
Fact - Over 88% of mobile payment users are 18 or older. The distribution skews younger with about 60% between 18 and 30 years old.
Myth - Mobile payment users only use mobile because they don’t have bank accounts or credit cards.
Fact - 76% of mobile payment users have a bank account or credit card.
http://blog.zong.com/2009/05/18/mobile-payment-myth-vs-fact/
mardi 19 mai 2009
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